How to Market a Book with Integrity: A Christian Author’s Struggle

I’ve never been part of a publishing industry that comes knocking on writers’ doors with large advance checks and the opportunity to just be our introverted selves and write. Never once has someone told me, “You just focus on the words; someone else will worry about the sales.” In fact, conventional wisdom tells us just the opposite. Make sure the writing is decent, but your marketing strategy and platform need to be excellent.

And you’d think that would be fine by me since in addition to being a writer, I also provide marketing services to clients. I have no problem giving them the tools they need to explain their services and connect with potential customers.

When it comes to selling myself, though—which is really what an author needs to do if she plans to write more than one book—the whole business seems a little slimy. I don’t know any writers who think or feel any differently, but if participating in a sales strategy is a necessary part of the writing life, then I needed to get okay with it. And fast.

As my co-author, Ann Kroeker, and I wrote and released our recent book, On Being a Writer, five key elements emerged that have allowed me to sell books without losing my soul.

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Charity Singleton Craig

Charity Singleton Craig is a writer, author, and speaker, helping readers grow in their faith and experience true hope in the middle of life’s joys and sorrows. She is the author of My Year in Words: what I learned from choosing one word a week for one year and coauthor of On Being a Writer: 12 Simple Habits for a Writing Life That Lasts.