If you’ve never watched a movie with me, let’s just say you are probably one of the lucky ones.
Though I try to restrain myself at the theater, when I watch a DVD at home, I am constantly assessing the plot line and the clues (even if it’s not a mystery) to try to figure out what’s going to happen. And I’m not exactly quiet about my theories.
A lot of the time I’m right, which makes me a little smug.
But sometimes, I’m wrong. Which makes me really, really happy. Those are the movies I usually like the most, the ones that break my “guessing machine.”
According to Chip and Dan Heath, in their book Made to Stick: Why Some Ideas Survive and Others Die, our “guessing machines” are the part of our brains that make logical predictions and often are right. We rarely hold on to new ideas we already know. But an idea that is surprising or unexpected? Those are the “sticky” or memorable ones.
Common sense is the enemy of sticky messages. When messages sound like common sense, they float gently in one ear and out the other. And why shouldn’t they? If I already intuitively “get” what you’re trying to tell me, why should I obsess about remembering it?
I am also really drawn to people who break my guessing machine, too. Because so much of my life feels like a cliche, I thrive on the unexpected. Recently, I learned that my new brother-in-law who likes video games and motorcycles also likes to shop at yard sales. I love that! It made him a lot stickier in my book! (This guy, too! He’s a quilter.)
And speaking of the unexpected, this post really isn’t about movies or my brother-in-law, it’s a book review.
So, read this book.
And then let me know if this post was sticky enough for you!
Today I am writing in community with other bloggers from the High Calling Blogs blogging community. We are discussing the Heath brothers’ book Made to Stick. If you would like to read what others are saying about this week’s chapter from the book, click on the button above. If you are a blogger, read and post along!