Last night, I just finished watering my garden when the temperature dropped and the rains swept in. Tilly and I both nearly jumped out of our skin as the thunder cracked so loudly it shook the windows. The television meteorologists with their maps and teleprompters were tracking the weather system passing over my area not by wind speed or rain volume but by the frequency of lightning strikes.


God was enchanting us.

That’s what the Psalmist concluded when he looked at the splendor of heavens.

Oh Lord, our Lord, how majestic is your name in all the earth who have displayed Your splendor above the heavens! (Psalm 8:1)


It’s the same conclusion Pastor Mark drew as he preached from Psalm 8 this morning.

Everything in this world is not created as an end in itself; it was created to point us to God. So enjoy the blessings and the beauty of what life is. But use it for its full purpose-as a platform of praise of a great God.

Where ever we find beauty, we find God drawing us back to himself.

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In chapter 9 of Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki refers to web sites, blogs, and Facebook as pull technologies that businesses and organizations use to bring people to their message. As opposed to email and Twitter, which he discussed in chapter 8 as push technology, or sending the message to the people.

God doesn’t have a Twitter or Facebook account, however, so his Word becomes the push technology that takes his message to the people. And the pull technology? Creation, which invites us to come and consider our Creator.

I’ve resisted the seemingly obvious connections between Kawasaki’s Enchantment approach to marketing an idea and the Gospel call of spreading the news of Jesus because I wanted to take the book at face value. Though Kawasaki is called the former “chief evangelist” of Apple.

But today, as Pastor Mark unpacked the rest of Psalm 8, the part in which God not only is almighty, everlasting Lord but also the merciful, condescending God who made man a lot like himself, I realized that enchantment is not just a redemption message. It’s also a creation message. I am enchanting to the degree that I am living out the God-parts in me: when I create, when I relate, when I love.

In other words, I am enchanting because I bear His image.

Sometimes I forget that I resemble the one that made me. I feel trapped by the world rather than enamored by it. I take things for granted rather than receive with gratitude. I let piles of laundry and unpaid bills keep me from lighting candles and putting on music and really living in my life.

Not today, though.

Today, I am both enchanted and enchanter.

When I consider Your heavens,
the work of Your fingers,
The moon and the stars,
which you have ordained;
What is man that You take though of him,
And the son of man that You care for him?
Yet You have made him a little lower than God,
And You crown him with glory and majesty!
You make him to rule over the works of Your hands;
You have put all things under his feet.
Psalm 8:3-6

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An enchanting Symphonic Poem of Psalm 8 . . .

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This week, I am writing in community with other bloggers from the High Calling network. We are discussing Guy Kawasaki’s book, Enchantment: The Art of Changing Hearts, Minds, and Actions. This week, we are covering chapters 9 and 10, “How to Use Pull Technology” and “How to Enchant Your Employees.”

Photo by Sean Houlihan via flickr used with permission under the Creative Commons License.